In a world often divided by barriers of language, trust, and access, Bacilia Angel, founder of Includus Fund, is breaking down those walls with a fresh and powerful approach: music. The “Grita. Canta. Vota” campaign (translating to “Shout. Sing. Vote”) is rallying Latino communities across the country as part of National Voter Registration Day to both register people to vote and raise their voices in celebration of their power and impact.
Bacilia’s vision is clear: “We are empowering Latinos to vote using music. We’re activating artists and we’re activating at concerts and festivals—getting people engaged and ultimately registered to vote,” she shares. This approach is all about transforming an often intimidating and confusing process into something vibrant, joyful, and culturally relevant.
“Grita. Canta. Vota” operates on a simple yet profound principle: the universal language of music. The campaign has enlisted well-known Mexican regional artists like Chiquis, Banda el Recodo, and Los Tucanes de Tijuana to carry its message. The campaign even has its own anthem—an upbeat, catchy tune called “Grita Canta Vota” by the artist Grupo Control. Available on Spotify and with a recently launched music video, the song aims to turn concerts into voter registration hubs.
The reach of the campaign extends across 10 key states: California, Arizona, Nevada, Texas, Tennessee, Florida, Georgia, North Carolina, Pennsylvania, and Wisconsin, as well as the District of Columbia. With the national influence of these artists, Bacilia and her team hope to motivate not just local communities, but Latinos everywhere to take pride in using their voices.
But engaging a community that often faces significant challenges when it comes to voting is no small feat. “There’s a trust issue, right?” Bacilia explains. “We’re new, and the population we’re targeting isn’t typically engaged. There’s a lot of unknowns—people don’t understand the process, they’re intimidated by it. There’s paperwork, a language barrier—so many barriers.”
For Bacilia, the key to overcoming these hurdles lies in cultural sensitivity and trusted messengers. “Many of us grew up as our parents’ translator, lawyer, accountant—all rolled into one,” she recalls. “In that same way, we need to help get people over those language barriers and register to vote.” The campaign equips volunteers to approach these concerns with empathy, understanding, and a touch of fun—complete with photo booths, artist messaging, and local organizations that have already built trust in their communities.
This year marks the first time “Grita. Canta. Vota” is participating in National Voter Registration Day, and they’re bringing fresh energy to the occasion. One of the most exciting initiatives is a national contest engaging student clubs at universities, particularly Hispanic-serving institutions. These clubs are encouraged to throw voter registration parties, complete with toolkits featuring the campaign anthem. On top of that, they’ll compete to create the best TikTok videos, with the winning club earning $1,000 to put toward their organization.
As “Grita. Canta. Vota” builds momentum, the campaign is a shining example of how creativity, culture, and community can come together to engage voters in new and meaningful ways. By leveraging the power of music and trusted voices within the Latino community, Bacilia Angel and her team are showing that voter registration doesn’t have to be a dry, bureaucratic task—it can be a celebration of democracy, culture, and collective strength.
In Bacilia’s words: “This is our moment to rise up and let our voices be heard. We’re saying, ‘We’re here, and we’re ready to be counted.’” With “Grita. Canta. Vota” leading the way, the message is clear: the time to make our voices heard is now—loud, proud, and united in song.